MTailor sells custom men's clothing by measuring you with your phone's camera. Our mobile app measures you 20% more accurately than a professional tailor and your custom shirts, suits, jeans, chinos and tees arrive in 2 weeks.
You'll develop MTailor's brand by setting brand standards. You'll manage the design of our advertising creatives, packaging and app/website. Your most important internal customer will be Growth Marketing.
- Define a brand direction
- Create new TV ads
- Design new Direct Mail pieces
- Manage product and lifestyle photoshoots
- Develop and execute a strategy for constantly generating fresh emails
- Redesign our app on-boarding and website landing page
- Deep experience managing creative work (either internal or external)
- Must include experience making video creatives
- Experience at an online-first brand from a relatively early stage
- Connections to creative service partners
- Respect a metrics-driven approach to marketing; a creative is only as good as it's response rate.
We make an awesome product but sell it in a boring way. You'll define the brand direction from the ground up and make us better at connecting with our customer.